Our story

Tradition, Reworked.

The Persimmon Apparel Story

Persimmon started with a simple frustration.

We were drawn to the creativity in modern golf-inspired brands – but everyday pieces were starting to feel out of reach.

We weren’t looking for performance gear or statement outfits.

Just considered, understated layers with a connection to the game’s heritage – designed for how we actually dress.

In Scotland, golf is part of the landscape.

Coastal Scottish golf landscape

The colours. The textures. The atmosphere. There’s a quiet confidence to it.

But too often, casual pieces in that space came with excess – in branding, in presentation, and in perception.

So Persimmon set a different tone.

Clean silhouettes. Considered fabrics. Subtle detailing.

Refined without feeling formal. Understated without being plain.

We focus on natural materials, including 100% organic cotton, selected for feel, structure and longevity. Pieces designed to last – not just for a season, but for years.

Our approach extends beyond the garment. Orders are packed using recycled, biodegradable materials. No unnecessary plastics. No excess.

Clothing that fits naturally into your everyday wardrobe – built with the level of quality you expect, without the noise that often comes with golf branding.

Rooted in Scotland and shaped by heritage, Persimmon balances tradition with a modern point of view.

This isn’t about dressing for a single setting.

It’s about wearing something that feels right – wherever the day takes you.


Modern layers. Timeless attitude.
Tradition, Reworked.