Our story

Tradition, Reworked.

The Persimmon Apparel Story

Persimmon started with a simple frustration.

We were drawn to the creativity in modern golf-inspired brands but everyday pieces were starting to feel out of reach.

We weren’t looking for performance gear or statement outfits.

Just considered, understated layers with a connection to the game’s heritage designed for how we actually dress.

In Scotland, golf is part of the landscape.

Coastal Scottish golf landscape

The colours. The textures. The atmosphere. There’s a quiet confidence to it.

But too often, casual pieces in that space came with excess in branding, in presentation, and in perception.

So Persimmon set a different tone.

Clean silhouettes. Considered fabrics. Subtle detailing.

Refined without feeling formal. Understated without being plain.

We focus on natural materials, including 100% organic cotton, selected for feel, structure and longevity. Pieces designed to last not just for a season, but for years.

Our approach extends beyond the garment. Orders are packed using recycled, biodegradable materials. No unnecessary plastics. No excess.

Clothing that fits naturally into your everyday wardrobe built with the level of quality you expect, without the noise that often comes with golf branding.

Rooted in Scotland and shaped by heritage, Persimmon balances tradition with a modern point of view.

This isn’t about dressing for a single setting.

It’s about wearing something that feels right wherever the day takes you.


Modern layers. Timeless attitude.
Tradition, Reworked.